At the recent World Congress on Baidu, Baidu announced the official launch of "free installation of mobile maps." The map of Baidu's mobile version is built specifically for high-end smart phone, a innovative mobile map concept product entirely based on web experience - "free installation of mobile maps." "Free installation" is a new application model different from the maps client usually downloaded and installed in the phone, and it lays greater emphasis on the "online" concept of immediate use . The user does not need any download and installation, the equal experience of client software and PC web is obtained simply by visiting the Baidu map site via mobile browser.
"Free installation" concept actually comes from the PC software "evolution" of history. Baidu Maps product manager Huang Wei said,take map for example, PC in 2001 commonly used map services on the software installation mode, the user must install a 700M or so of "Beijing E-map" software to find location, transport routes. By 2005, the main mode of PC's mapping service has become accessing a map site, which is rise of the "online" instead of the "software". By 2010,the PC client map software that needs to download and instal has basically disappeared, and Web Map Service which is the more and more popular begin to enter the wider life of the users.
"In the PC, from the client software to the online access is a rapidly decreasing process of user cost, but also a sharply increaseing process of the user amount. So-called 'cloud computing', 'thin client' concept also reflects this trend."Huang Wei said. Therefore, the "online access" concept is more applicable to the future of mobile Internet, which is both convenient, fast and smart,users do not need to consider factors such as the end to get the same experience with the client map. It is understood that Baidu free installation of mobile maps is suitable for iOS, Android and other mobile phone platform.
"Baidu mobile Internet will be one of the key areas of the strategic layout in the next few years, and we want to try diversity and concept innovation of different products and services, which is the original intention to launch Baidu free install mobile phone map." Wang Zhan said. Moreover, in addition to the free installation of mobile maps launch in the Mobile Internet Forum, the other series of mobile phone map products will also appear in the Baidu World Conference product experience areas, including client products, respectively, based on Symbian S60, Windows Mobile, iPhone OS and Android operating platform, etc. . They have not yet been formally launched.
Baidu believes that to find a "lightweight" application model in the field of mobile map services will determine the competitiveness of the next step, and free installation of mobile maps application appears to comply with the dual trends of mobile Internet and mobile phone users demand . It is reported that Baidu's layout of the wireless map has low-key completed and will be presented during the complete line of products to meet the needs of various types of mobile phone users.
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